Your calm companion for anxious minds
A wellness brand providing gentle guidance, digital products, and community support for overthinkers and anxiety sufferers. Built around Pinterest-first content strategy with plans for comprehensive digital product offerings.
The founder understood the pain points of anxiety and overthinking but struggled to package this knowledge into a scalable business model. They needed help transitioning from personal experience to a structured brand with digital products, community building, and sustainable revenue streams.
NIQ Brands helped establish the legal foundation, built a Pinterest-first content strategy, developed digital product frameworks, and created systems for community engagement. We provided the business structure needed to turn empathy into a thriving wellness brand with multiple revenue streams.
Our comprehensive approach to building MyCozyBloom
Grew Pinterest following from 0 to 25K+ in 4 months with viral pins
Launched 3 successful digital products generating $2K+ monthly recurring revenue
Built engaged email community of 3,500+ subscribers with 45% open rates
Created systematic content production process for consistent growth
Established affiliate partnerships with complementary wellness brands
Developed scalable framework for expanding into courses and coaching
“NIQ Brands understood my vision for helping anxious minds and gave me the business foundation to turn my passion into impact. Their Pinterest strategy alone transformed my reach, and the digital product framework created sustainable income streams I never thought possible.”
Let's discuss how NIQ Brands can help you achieve similar results